Press Releases
-
Jun 13 2013
WHISPBAR'S WB200 FORK MOUNT BICYCLE CARRIER RECEIVES INTERNATIONAL PRODUCT DESIGN AWARD
Whispbar's latest accessory is selected for prestigious red dot design award
Read Release -
Mar 26 2013
-
Mar 26 2013
-
Feb 26 2013
YAKIMA DECLARES ITS LOVE FOR LEAVE NO TRACE
Cargo management company teams up with outdoor education organization as an official Traveling Trainers Teams partner
Read Release -
Dec 11 2012
WHISPBAR RECEIVES INTERNATIONAL PRODUCT DESIGN AWARD
The WB400 Kayak Mount is selected for prestigious iF product design award
Read Release -
Sep 01 2012
WHISPBAR LAUNCHES FULL LINE OF WHISPBAR ACCESSORIES
Bike, boat and ski mounts match the sleek, aerodynamic design of Whispbar's rack system.
Read Release -
Sep 01 2012
YAKIMA INTRODUCES PREMIUM BIKE HITCH MAST CARRIERS IN 2013
The FullSwing and FullTilt offer unprecedented premium features across the board.
Read Release -
Aug 19 2012
-
Aug 01 2012
YAKIMA PICKS UP ON TRUCK VERSATILITY
Three new products transform trucks into efficient gear-carrying machines.
Read Release -
Aug 01 2012
YAKIMA PRODUCTS, INC. LAUNCHES BRAND INITIATIVES FOR YAKIMA AND WHISPBAR
Whispbar becomes a stand-alone brand with a full accessory line and Yakima gets a full creative re-launch, including new website and online fit configurator, blog and videos.
Read Release -
Jul 31 2012
-
Apr 18 2012
YAKIMA GOES "OFF THE MAP" WITH GEARJUNKIE FOR NEW SHORT FILM SERIES
Five-episode online series explores off-the-beaten-path adventures around the USA.
Read Release -
Apr 18 2012
YAKIMA GOES "OFF THE MAP" WITH GEARJUNKIE FOR NEW SHORT FILM SERIES
Five-episode online series explores off-the-beaten-path adventures around the USA.
Read Release -
Apr 16 2012
YAKIMA TEAMS UP WITH SYLVANSPORT AND THE "COOLEST. CAMPER. EVER. ADVENTURE CONTEST"
Cargo solutions company is a sponsor of innovative contest for outdoor adventurers.
Read Release -
Mar 07 2012
YAKIMA ACES FEATURES WITH THE DOUBLEDOWN™ ACE
New hitch-mounted bike carrier features tool-free installation and integrated locking
Read Release -
Feb 22 2012
YAKIMA ANNOUNCES NEW MANAGERS FOR MARKETING AND DIGITAL & eCOMMERCE
Industry veterans Ashley Williams and Jenna Fallon join leading rack company's marketing team
Read Release -
Feb 13 2012
YAKIMA & OUTDOOR RESEARCH LAUNCH "THE CLASSICS," A NEW SERIES OF ONLINE SHORTS CELEBRATING SEVEN CLASSIC OUTDOOR ADVENTURES
From now through April 1, viewers can win Yakima & OR gear through online contests
Read Release -
Jan 17 2012
YAKIMA ANNOUNCES WHISPBAR DEALER SALES CONTEST WINNER
Portland, Oregon retailer ReRack wins a trip to New Zealand for its superior marketing of Yakima's new, award-winning Whispbar rack line
Read Release -
May 09 2011
-
Mar 21 2011
YAKIMA VEHICLE RACKS HELP SPRING BREAKERS PACK ‘EM IN
Smaller Cars No Problem When Racks and Cargo Boxes Allow More Passengers; As Gas Prices Rise, Spring Breakers Drive Smarter
Read Release -
Dec 14 2010
YAKIMA ACQUIRES HUBCO AUTOMOTIVE LTD
Yakima Will Expand Internationally and in U.S. with Whispbar™, World’s Quietest Vehicle Rack, and with Prorack, in Additional Distribution Channels Worldwide
Read Release -
May 21 2010
Yakima and Subaru Renew Partnership Through 2012 for RoadWarrior Tour Presented by Subaru of America, Inc.
Subaru 2010 Outbacks on display in Yakima booth at 50 outdoor events and at Yakima Retailers Beginning at Sea Otter Classic April 15 in Monterey
Read Release -
May 19 2010
YAKIMA PARTNERS WITH ZIPCAR TO RAISE FUNDS FOR CANCER RESEARCH
Yakima Custom Base Systems and Bike Racks Installed on Zipcars in Boston Area Supporting Pan-Mass Challenge.
Read Release -
Dec 28 2009
YAKIMA, LEADING DESIGNER AND MANUFACTURER OF VEHICLE CARGO MANAGEMENT EQUIPMENT, ANNOUNCES MERGER WITH KEMFLO INTERNATIONAL CO. LTD., LONG-TERM SUPPLY CHAIN PARTNER
Company Positioned to Expand its Global Presence
Read Release -
Apr 30 2009
YAKIMA HONORED WITH SUBARU OF AMERICA 2008 “SUPPLIER EXCELLENCE AWARD”
Vehicle Rack Company Recognized This Month as One of Twelve Companies for Outstanding Performance as Accessory Supplier
Read Release -
Apr 13 2009
-
Apr 13 2009
YAKIMA LAUNCHES INTEGRATED MARKETING CAMPAIGN TO HELP CONSUMERS OVERCOME THEIR “RACK ENVY”
Leading Vehicle Rack Manufacturer Incorporates Campaign Across Website, Consumer Catalog, Print Advertising and Field Marketing Tour
Read Release -
Mar 05 2009
YAKIMA PRODUCTS SIGNS HI ALTITUDE, NEW OUTSIDE REP AGENCY, TO SUPPORT GROWTH IN ROCKIES
Read Release -
Feb 09 2009
YAKIMA RECOGNIZES ROBB SPORTS AS SALES AGENCY OF THE YEAR
YAKIMA RECOGNIZES ROBB SPORTS AS SALES AGENCY OF THE YEAR
Read Release -
Feb 02 2009
YAKIMA® ACQUIRES RACKandROLL™, MANUFACTURER OF HIGH PERFORMANCE MULTI-SPORT TRAILERS
YAKIMA® ACQUIRES RACKandROLL™, MANUFACTURER OF HIGH PERFORMANCE MULTI-SPORT TRAILERS
Read Release -
Oct 30 2008
YAKIMA INTRODUCES “WHY FLY? PACK THE RACK” PROVIDING PACKING TIPS FOR HOLIDAY CAR TRAVEL
Yakima Recycled Cargo Boxes Provide Sensible Packing Solutions for Traveling in Smaller Vehicles
Read Release -
Sep 23 2008
YAKIMA ANNOUNCES RELATIONSHIP WITH GE MONEY PROVIDING DEALERS WITH CONSUMER FINANCING OPTIONS THROUGH GE MONEY SPORT CARD
Program Effective Immediately Through All Participating Yakima Dealers
Read Release -
Sep 05 2008
YAKIMA ANNOUNCES NEW U.S. DISTRIBUTOR RELATIONSHIP WITH HANS JOHNSEN COMPANY TO SERVICE INDEPENDENT BIKE DEALERS IN SOUTHERN USA
Partnership Provides Enhanced Customer Service and Inventory Management
Read Release -
Aug 25 2008
YAKIMA VEHICLE RACKS NAMES NEW EASTERN REGIONAL SALES DIRECTOR
Dan LeRose, Formerly of The Coleman Company, Hired to Handle Eastern Territory
Read Release -
May 01 2008
YAKIMA NAMES MIKE STECK TO NEW POSITION OF SENIOR DIRECTOR OF CUSTOMER MARKETING AND SUSTAINABILITY
New Business Group Focuses on Streamlining Customer Service and Communication and Growing Environmental Initiatives
Read Release -
Mar 18 2008
YAKIMA VEHICLE RACKS NAMES TWO NEW REGIONAL SALES DIRECTORS
Liz Szulczewski Promoted to Handle Western Territory: Ross Gilsrud Hired to Handle Central Region
Read Release -
Mar 03 2008
YAKIMA RACKS TO PRESIDENTIAL CANDIDATES: “WE WANT THREE-DAY WEEKEND”
YAKIMA RACKS TO PRESIDENTIAL CANDIDATES: “WE WANT THREE-DAY WEEKEND”
Read Release -
Feb 18 2008
YAKIMA INKS YEAR-LONG DEAL AS SPONSOR OF TOUR OF CALIFORNIA
YAKIMA INKS YEAR-LONG DEAL AS OFFICIAL VEHICLE RACK PARTNER OF MEDALIST SPORTS, PRO CYCLING TOUR ORGANIZER
Read Release -
Jan 22 2008
YAKIMA ANNOUNCES FIRST U.S. DISTRIBUTOR RELATIONSHIP WITH QUALITY BICYCLE PRODUCTS OF MINNESOTA
New Partnership Provides Greater Order Flexibility with Smaller Shipments and Enhanced Customer Service for Yakima’s Independent Bike Retailers
Read Release -
Jan 17 2008
YAKIMA LAUNCHES WWW.YAKIMADEALER.COM, ENHANCED B2B WEBSITE FOR RETAILERS, THIS MONTH
New Tool Enables Retailers to Check Inventory, Place Orders and Track Order Status 24-7
Read Release -
Sep 01 2007
YAKIMA REVAMPS HITCH MOUNT LINE FOR SPRING ’08 WITH LIGHTWEIGHT, CONSUMER-FRIENDLY COMPONENTS FOR EASY ACCESS AND VERSATILITY
Proprietary Cradle Design Facilitates Easier Bike Loading with Mast Mounts; Tray Mounts’ Reduced Size and Weight Enable Easier Rear of Vehicle Access
Read Release -
Aug 01 2007
YAKIMA LAUNCHES FIRST ROAD WARRIOR “DREAM VACATION” SWEEPSTAKES BEGINNING AUGUST 1ST ACROSS U.S.
Grand Prize is a Mountain Bike Trip for two from Western Spirit, Roundtrip Airfare Provided by Subaru and Gear from DaKine, Kona, Wolverine and Yakima, Valued at $9500
Read Release -
Jul 16 2007
YAKIMA BUILDS MANAGEMENT TEAM WITH THREE EXECUTIVES
Ron Ten Berge Named VP of Sales and Business Development and Mark Reis Appointed Chief Financial Officer; John Hoppes Joins as Category Business Manager
Read Release -
Jun 25 2007
YAKIMA PARTNERS WITH LANCE ARMSTRONG FOUNDATION ON LIVESTRONG™ ENDCAPS FOR CAR RACKS
LIVESTRONG™ Endcaps are now available: 100% Revenue to go to LAF
Read Release -
May 09 2007
YAKIMA EXPANDS DISTRIBUTION CAPACITY WITH NEW DISTRIBUTION CENTER IN RIVERSIDE, CALIFORNIA
Western Customers to Benefit from Reduced Delivery Time and Enhanced Service Levels
Read Release -
May 09 2007
-
May 08 2007
Yakima Names Retail Manufacturing Veteran Gerald Heinlen As New CEO
Yakima Products, Inc., a leading designer and manufacturer of innovative vehicle racks, cargo boxes and home storage solutions, today named Gerald T. Heinlen (46) to the position of chief executive officer. The appointment is effective as of August 28.
Read Release -
Apr 16 2007
YAKIMA BECOMES OFFICIAL RACK SPONSOR OF TOUR DE GEORGIA
Yakima to Provide 25 Vehicle Base Rack Systems and On-site Fit Crew for Premier 667-mile Cycling Event
Read Release -
Mar 08 2007
YAKIMA UNVEILS "PLANET PAYBACK", 100% CARBON NEUTRAL INITIATIVE, BEGINNING TODAY
Program Spans All Products, Product Distribution and Field Marketing Team, Entire Company to Comply by 3rd Quarter 2007
Read Release -
Mar 08 2007
YAKIMA LAUNCHES “PLANET PAYBACK,” 100% CARBON NEUTRAL INITIATIVE, TOMORROW AT 2007 CANOECOPIA, WORLD’S LARGEST CONSUMER PADDLESPORTS EXPO
All Products Purchased at Paddlesports Industry Gathering Are Carbon Free
Read Release -
Mar 06 2007
YAKIMA UNVEILS “COACH” CAMPAIGN THIS WEEK
Coach Mascot Becomes Voice of Yakima Website, Catalog and Ad Campaign
Read Release -
Mar 01 2007
YAKIMA LAUNCHES “PLANET PAYBACK,” 100% CARBON NEUTRAL INITIATIVE, AT 2007 CANOECOPIA, WORLD’S LARGEST CONSUMER PADDLESPORTS EXPO
All Products Purchased at Paddlesports Industry Gathering Are Carbon Free
Read Release -
Feb 27 2007
YAKIMA BRINGS PERSONALITY AND STYLE TO CUSTOMIZED ENDCAP ACCESSORIES AT INTERBIKE 2006
Trend-Setting Chrome Skulls Add Character and Personal Touch
Read Release -
Feb 27 2007
YAKIMA INTRODUCES UPRIGHT BIKE MOUNT AT INTERBIKE ‘06
Yakima’s New HighRoller Bike Mount Will Have Cyclists Transporting in Style
Read Release -
Feb 20 2007
YAKIMA SIGNS ON AS 2007 GOLD LEVEL SPONSOR FOR OUTDOOR INDUSTRIES WOMEN’S COALITION
Yakima Today Announced it will become a Gold Level Sponsor for the Outdoor Industries Women’s Coalition (OIWC)
Read Release -
Jan 22 2007
YAKIMA’S FRESHSESH, FATCAT6 AND FATCAT4 EMBRACE NEXT GENERATION OF VEHICLE RACK DESIGN FOR WINTER SPORTS GEAR
SkyBoxes and Top of Car Soft Packs Showcase Latest in Customization Trend
Read Release -
Dec 01 2006
YAKIMA’S FATCAT 6 NAMED GEAR OF THE YEAR VEHICLE RACK BY MEN’S JOURNAL FOR 2006
Winter Sports Rack Recognized at Gear of the Year Event in New York City
Read Release -
Nov 08 2006
YAKIMA ANNOUNCES WEB-BASED CUSTOMER SERVICE TOOL PROVIDING INFORMATION “24-7”
Consumers Can Obtain Product and Vehicle Fit Information and Responses to Questions Any Time of the Day
Read Release -
Aug 21 2006
YAKIMA’S JEFF JOHNSON NAMED TO LIGHT TRUCK ACCESSORY ALLIANCE SELECT COMMITTEE
Jeff Johnson, Automotive Sales and Marketing Manager for Yakima, an Innovator in Vehicle Racks for Boats, Bikes and Winter Sports Gear, Home Storage and Cargo Boxes
Read Release -
Aug 01 2006
YAKIMA UNVEILS INNOVATIVE TOP-OF-CAR VEHICLE RACKS AND GEAR TRANSPORT SOLUTIONS AT SEMA 2006
New Upright Bike Mount, Ergonomic Ski Mount, Multisport Top of Car Soft Packs, Personalized Endcaps and an Expanded Cargo Box Line with Customizable Accessories
Read Release -
Aug 01 2006
YAKIMA INTRODUCES NEW CAR TOP SOFT PACKS – FAROUT, GETOUT PRO AND GET OUT
Yakima Expands Customizable Offerings with Two New Sizes in SkyBox Cargo Box Series
Read Release -
Aug 01 2006
YAKIMA INTRODUCES HIGHROLLER BIKE MOUNT FOR SPRING '07 AT INTERBIKE 2006
New Car Top Soft Packs -- FarOut, GetOut Pro and GetOut -- Provide Three Consumer Friendly, Efficient Options for Hauling, Traveling and for Multisport Expeditions
Read Release -
Mar 23 2006
YAKIMA LAUNCHES SEARCH FOR NEW CEO
Jim Clark Resigning to Pursue New Interests; Yakima CFO Jay Wilson to Serve as Interim CEO During Search
Read Release -
Feb 02 2006
YAKIMA OPENS 18 DOORS AT NEW ENGLAND’S SKI MARKET
Established Retailer to Begin Selling Yakima’s Ground Control and Full Line of Winter Sport, Bike and Paddle Sport Racks and Cargo Boxes March 2006
Read Release -
Jan 28 2006
YAKIMA ANNOUNCES “LOVE IT ‘TILL YOU LEAVE IT” LIMITED LIFETIME WARRANTY AT SNOWSPORTS INDUSTRIES AMERICA TRADE SHOW JANUARY 2006
Warranty Effective March 1, 2006 Covering All Yakima Products and Accessories
Read Release -
Jan 28 2006
YAKIMA CHANGES CONSUMERS’ THINKING ABOUT GEAR STORAGE AND TRANSPORT WITH THE INTRODUCTION OF GROUND CONTROL
Yakima will Change how Winter Sports Enthusiasts Organize and Store Their Gear with the Introduction of Ground Control.
Read Release -
Jan 28 2006
YAKIMA UNVEILS SKYBOX AT OUTDOOR RETAILER WINTER MARKET JANUARY 2006
Yakima Will Unveil an Expanded Cargo Line at Outdoor Retailer Winter Market (ORWM) January 2006.
Read Release -
Jan 28 2006
YAKIMA BRINGS NEW DESIGN LANGUAGE TO TOP OF CAR SKI AND SNOWBOARD MOUNTS FOR WINTER 2006
Yakima Will Unveil the Next Generation of its Ski and Snowboard Mounts at Outdoor Retailer Winter Market, January 2006 in Salt Lake City.
Read Release
View All
Press Hits
We’re a company of outdoor enthusiasts who create the world’s best products for love, not glory. We don’t like to toot our own horns, but we’re going to this time. Check out the following link for all the latest news on Yakima.
View All
Brand History
Since 1973 Yakima has been making the safest and most secure racks for your gear, so you can make more room for butts in seats. We’re extremely proud of what we do. Because we’re not just making the world’s finest car racks – we’re getting the gear out of your car so you can Take More Friends.
View AllPartners
We select our partners very carefully because we want to ensure they share our core values. We believe actively getting outdoors with friends and family creates memories that lasts a lifetime and these partners help bring that very same ethos to the table.
View AllAbout
JAM Media Collective
(415) 839-7546
julie@jamcollective.net
