You were learning to snowboard and got your ass handed to you on a wet paper plate. You were changing a diaper at a trailhead using a T-shirt and spare parts. You were watching the Northern Lights, speechless for maybe a minute, maybe an hour.

Who was there to laugh with you? To hold their noses with you? To be awe-inspired with you?

Your friends.

Your buddies. Your chicas. Your compatriots. The whole fam damily.

That’s what made it worth doing.

You go out, you explore, and you come back different. Not by much, but, admit it: you’re more you when you get outside with friends. Do that over and over and over, and you’ve got a life well spent.

We believe in that. Put the gear on top. Put butts in the seats. Go.

Take more friends.